SEO

SEO Analysis & Optimisation

Quantifiable, Google Compliant On-Page SEO & Off-Page SEO Services That Deliver Reliable Results

Our expertise extends beyond simple search engine optimisation. From advertising, design, development and copywriting, our expertise ensures effectiveness.

Want to know more about SEO?

Firstly, SEO is short for Search Engine Optimisation.

This is the process of optimizing your website to get organic or un-paid traffic from the search engine results page. To put it another way, it’s small changes in the way your website is set up to get it higher up on the list of search results and therefore more likely for searchers to click through and visit your website!

SEO involves making certain changes to your website design, content, or development that will make your site rank higher. To do this, search engines, like Google, Yahoo, or Bing, will scan, or crawl, different websites to better understand what the site is about. Having this catalog of information on hand helps search engines deliver relevant results to people who are searching for certain topics or keywords.

Search engines will also crawl websites to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the results page.

-Increased Website Traffic

SEO will substantially improve the number of high-quality visits to your website.

-Generate More Sales

The more quality visitors your website receives the more leads and essentially sales you will generate.

-Sustainable Results

With SEO in South Africa you are able to expect sustainable results that your company can rely on for the long term.

-Improve Brand Credibility

By ranking well in Google, customers are able to identify that you are leader in your industry.

OUR SEO EXPERTISE:

ONSITE SEO

Our developers will make developmental changes to your site to help your SEO score. Over time, this results in an improved ranking with the ultimate goal of hitting position number one.

Onsite SEO requires continually improving HTML elements such as page titles, links, meta tags and overall layout to improve a search engine’s understanding of each page. If done right, pages begin ranking for the keywords that are important.

CONTENT

A crucial part of SEO is creating new and interesting content that slowly drives traffic over a longer term. From blog posts to website content itself, we ensure that your website brings new leads.

Modern SEO requires continuous development of new content. The text to HTML ratio is crucial to rankings, and the type and content of content has a powerful influence on SEO performance.

OFFSITE SEO

Link building is another valuable part of an effective SEO strategy. Having authoritative websites link back to your website more helps improve the overall score.

Although less important than it once was, building external links and references to a website is still important. Showing search engines that other websites consider yours to be important is a powerful method of keyword authority.

MAINTENANCE

SEO is a long-term game. It doesn’t happen in a day, and requires monthly incremental improvements and new content to ensure that your website climbs to the top.

SEO should never be viewed as a once-off development. It is continuous, because your competitors are only going to try top you – and they’ll succeed if you’re not working to stop it.